Technical: Simple digital tools for event marketing

How do you take your event to market with minimal budget? If you use several different websites, you can use create event registration forms, emails and social media images to attract attendees through email and social media channels. Step 1: Create an event form Eventbrite is a pretty good option, it integrates well with most…

Creative: Demonstrating professional creativity through your digital presence

Being creative has a process, no matter your field. Demonstrating that you are creative is about demonstrating that you understand that process. Problems require creativity to solve them effectively, they don’t have to be artistic problems. A typical creative process Design Thinking is a classic creative problem solving process that is becoming very popular. It…

Basics: Write effective posts from your personal LinkedIn account

This is a moving target. Not only do different communities respond to different kinds of posts but within a community people become bored of one type or another. These tips are for posts from your personal account, rather than a company account, which needs a slightly different approach. These tips have worked consistently for my…

Basics: Write a professional LinkedIn profile

How do readers read your profile? Eye-tracking studies show that 19% of time spent on your profile is focused on your profile picture, with attention also focused on your headline and summary. Then only a few people read on; those are the people with most interest in what they see. LinkedIn tells us that profiles…