Thinking Aloud: Design vs marketing approaches

In 2017, there was a lot of focus on Design Thinking as a method for developing effective business services. Marketing is a kind of business service and marketing approaches have been used in similar contexts to test product and service ideas in the market. It’s easy to think that design is just good marketing or…

Applied Reading: Reinventing You by Dorie Clark (2013)

Dorie Clark has a background in journalism, PR, marketing, US campaign management and personal branding. She has worked with some big name US politicians and companies. She has distilled what’s she’s learnt about personal branding and rebranding over 15 years. The core personal branding process Understand the rebranding landscape: You have an online presence whether…

Applied Reading: Launch by Jeff Walker (2014)

Jeff Walker is one of the people who invented the packaging of knowledge as products and bought in business through email marketing using a content strategy. He has kindly distilled 15 years of experience into the Product Launch Formula, which he now teaches to others as his main knowledge product. Launch is his book that…

Technical: User Experience (UX) design in marketing

User Experience (UX) design is the craft of creating experiences that people love. It has come out of the technology and graphic design space and complements User Interaction (UI) design, which is the design of objects that people interact with. The base unit of the design process in the user, which means that you can…

Applied Reading: Oversubscribed by Daniel Priestley (2015)

  Oversubscribed by Daniel Priestley isĀ  a masterclass in creating buzz and desirability. Priestley’s big idea is that you can’t take more clients than you can service, so instead of the usual approach to marketing – indefinite growth – just be open about that. Techniques for creating buzz Priestley’s experience is mostly in event and…

Creative: 11 tips for taking good smartphone photos at events

Cameras on smartphones are excellent these days. Taking good photos requires more than just a good camera (though it does help). Here are a few tips for getting some brilliant shots even when you don’t have a professional photographer. Tip #1: Lose any self consciousness If you’re like me, you feel a bit weird blatantly…

Technical: 7 reasons to use your invoice to market yourself

Back when I worked in conferences, my job was to learn everything I could about a field, identify the top trends and turn that into a conference. It was basically trend spotting and market research. One conference I worked on had the rather dry name “Billing & Revenue Assurance” and it was about how telecoms…

Creative: Use your brand colours to enhance the user journey

There are 12 basic hues out there, then you can turn them into every tint and shade you can imagine by combining them and adding various degrees of grey. But those 12 basic views have measurable impacts on people’s moods and feelings – an effect that works across cultures. How can you help people move…