I am Sarah Lewis. I will show you how to create user-friendly marketing processes that bring in clients without taking up all your time. You will learn principles and mental models that will help you think about marketing more fluidly and see where you need to focus your resources. I use design thinking and other design methodologies to create fresh approaches to marketing and comms problems.
I have over 12 years of experience in marketing, communicating, branding and digital marketing for professional services. I have worked at large brands like Euromoney and Baker McKenzie.
I pioneered digital marketing at Baker McKenzie in Asia Pacific, which consisted of 3500 people and 350 partners who were brand ambassadors and I have trained 650 people on social selling and social media marketing in professional services. The digital marketing function I built and lead increased Baker McKenzie’s Asia followers by 100%, generated about 8 million impressions, 60,000 engagements and 30,000 click throughs in 2 years. I also trained 200 people in person and 650 people in total in social selling and social media marketing. I significantly contributed to Baker McKenzie’s status as the world’s most followed law firm. I also successfully won business for partners through social selling techniques that were new to them.
I have created innovative solutions for delivering legal advice and training to clients, including one that was shortlisted in the FT Innovative Lawyer Asia Pacific Awards 2015 in the In-house category. I have also created a legal training game that walks employees of client companies through various ethically-challenging scenarios.
In the speaking and events space I have created conferences that delivered almost US$ 4 million in revenue over 4 years and managed over 500 speakers, a third of whom were C-Suite. The conferences were on topics spanning finance, technology and law. I ran the most lucrative conference in the Euromoney Seminars Asia Pacific portfolio for two years.
I run, this, my own marketing company, designing user-friendly marketing for small and medium businesses and designing digital marketing functions for large professional services firms. I am also on the board of a non-profit, PrimeTime Business and Professional Women’s Association, and as part of that I help to run KeyNote – Asia’s Women Speakers, a directory of accomplished women speakers who address many technical topics.
All this that means we’re practical here, there are plenty of ideas that you can start doing tomorrow.
Me in action